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height="50" colspan="2" align="center" class="tit"><span style="color: #000000">特?#20272;?#20026;什么低调应对¡°商标劫?#20445;?/span></td> </tr> <tr align="center"> <td width="20%" height="30" class="tit ablack" style="BORDER-RIGHT: #e9e9e9 1px solid; BORDER-TOP: #e9e9e9 1px solid; BORDER-LEFT: #e9e9e9 1px solid; BORDER-BOTTOM: #e9e9e9 1px solid" >知识产权网</td> <td width="80%" style="BORDER-RIGHT: #e9e9e9 1px solid; BORDER-TOP: #e9e9e9 1px solid; BORDER-LEFT: #e9e9e9 1px solid; BORDER-BOTTOM: #e9e9e9 1px solid" ><span style="color: #000000">新闻来源£ºadmin 发?#38469;?#38388;£º2016/4/15 10:42:15</span></td> </tr> <tr> <td class=black id=fontzoom colspan="2"><table width="100%" border="0" align="center" cellspacing="0"> <tr> <th scope="row"><DIV class="bshare-custom icon-medium"> <DIV class="bsPromo bsPromo2"></DIV><A class=bshare-qzone title=分享到QQ空间 buttonIndex="0"></A><A class=bshare-sinaminiblog title=分享到新浪微博 buttonIndex="0"></A><A class=bshare-renren title=分享到人人网 buttonIndex="0"></A><A 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LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡特?#20272;?#22312;华商标被抢注£¬包括¡±TESLA¡±¡¢¡±特?#20272;­¡±¡¢¡±Tesla Motors¡± 三枚商标均被抢注£¬其中¡±TESLA¡±在华商标遭索价约为两亿元人民币£¬此事件被媒体称之为¡±商标劫?#20445;?#36825;一定程度也解释了£¬为什么上半年特?#20272;?#27773;车一位高管宣布进军中国£¬并?#26131;?#36161;相应的店面之后£¬迟迟没有更多的动作¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡但是£¬这里面让人疑惑的事情是£¬特?#20272;?#27773;车从今年早些时候开始着手处理此事£¬有关媒体报道了£¬其已经购买了被抢注的¡±TESLA MOTORS¡±商标£¬这些事情进行的静悄悄¡£特别是另外一个商标的持有者已经就此事在媒体上发声?#20445;?#29305;?#20272;?#27773;车方面还没有太多的回应£¬这和一贯高调行事的Musk形成反差£¬为什么如此低调£¿特?#20272;?#27773;车?#24335;?#32039;£¿还是别的因素£¬且听笔者粗见¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡<STRONG style="COLOR: rgb(24,90,164)">¡¡第一¡¢特?#20272;?#27773;车没有充?#20540;Ä×式?#35299;决¡±商标劫?#20445;?/STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡媒体报道£¬在华注册的商标中£¬¡±TESLA¡±2006年注册£¬2009年6月获批£¬保护范围涵盖陆¡¢海¡¢空用运载工具£¬商标持有人要加三千万美元¡£相对应于此前的Ipad的商标£¬这个要价并不算高£¬但是对于特?#20272;?#27773;车来讲£¬刚刚开始盈利£¬这个数额超越了纯利的数额¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡所以£¬价格原因也应是特?#20272;?#36827;军中国几个最棘?#20540;?#21407;因之一£¬但是不是唯一原因¡£另外一人申请的 ¡±TESLA MOTORS¡±等商标已于2010年1月获批£¬并且据媒体证实£¬已经在今年5月份转让给特?#20272;?#27773;车£¬没有相关的信息显示这次转移原来的申请人获得多少的收益£¬不过相对应特?#20272;?#27773;车愿意给¡±TESLA¡±商标二百万£¬五月份的转让金额也不在少数¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡当然£¬仅仅依?#31354;?#39033;购买的商标还不够£¬特?#20272;?#27773;车虽然购买了一项被抢注的商标£¬作为主营汽车行业来讲£¬?#23637;?#30340;商标保护的领域仅仅在于¡±铁路车辆¡¢雪橇£¨车£©¡¢飞机¡¢船¡±等领域£¬如果想要对抗已经被抢注的¡±TESLA¡±商标£¬还没有充?#20540;?#23454;力¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡特?#20272;?#27773;车在等待什么£¿资料显示¡±TESLA¡±商标在今年三月份进行¡±撤销三年不使用审核?#20445;?#36317;离2009年的审核通过已经三年的时间£¬这可能也是特?#20272;?#27773;车努力的方向之一¡£至少目前来看£¬和谈遇阻£¬运用法律手段进行¡±撤销?#24065;?#24212;该是另外一个方向£¬与其说现在是低调等待£¬更不如说是另外一种幕后的努力¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡<STRONG style="COLOR: rgb(24,90,164)">¡¡第二¡¢中国电动车市场能够给特?#20272;?#27773;车更多的时间£¿</STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡这更让人疑惑了£¬特?#20272;?#27773;?#31561;?#27492;淡定£¬如果晚进入中国市场会有什么样的结果£¿事实上£¬特?#20272;?#27773;车在北美的成功£¬以及中国电动车¡±?#26469;?#27442;动¡±的状态来讲£¬在北美的水土更加适应特?#20272;?#27773;车的成长£¬针对于中国来言£¬整个新能源汽车的不完善£¬这些需要汽车制造商和政府联合在一起进行市场孕育¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡特?#20272;­£¨Tesla£©汽车为什么能够在北美获胜£¬因为美国对于新能源汽车的市场培育要优于中国£¬在美国的新能源车辆有着一定的市场?#21152;新Ê£?#34429;然几个百分点的市场?#21152;新?#19981;能够说一定能给整个新能源汽车领域带来多少利润£¬至少有一点£¬能够让更多地消费者之间传递新能源汽车理念£¬逐步实现突破£¬对于当下新能源汽车的状态£¬这是非常重要的¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡但是£¬包括?#24708;?#26426;在内众多行业£¬大家都看到了£¬第一个吃螃?#36820;?#26410;必是吃最多螃?#36820;?#20154;£¬不少汽车制造商都在等待新能源汽车市场来临£¬而不是积极主动去争取这个来临的局面£¬?#24335;?#20197;及?#38469;?#31561;多方面的限制条件£¬让更多的车企在发展?#32422;?#30446;前盈利业务的同?#20445;?#21435;观察整个行业发展的动态¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡所以£¬这个时候来讲£¬特?#20272;?#27773;车还需要时间£¬至少在展?#20540;?#38271;度和广度上来讲£¬其发?#39038;?#24230;还不能像一些成熟汽车制造商那样£¬在全世界范围内进行扩充¡£因为£¬如果想要以超出市场的速度发展新能源行业£¬意味着新能源汽车所需要的充电¡¢换电等基础设施?#23478;?#30001;汽车制造商自行完善£¬这个方面意味着巨大的?#24335;?#25903;出£¬我们前不久也看到了Fisker¡¢Coda等新能源汽车制造商纷纷落马£¬所以这个时候£¬在能够前行的市场领域内站稳脚跟£¬在一些未来的市场上打时间差£¬这些对于特?#20272;?#27773;车来讲£¬吊足潜在消费者胃口的同?#20445;?#20570;足前期市场也是一个策略之一¡£</P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px"><STRONG style="COLOR: rgb(24,90,164)">¡¡¡¡第三¡¢产品定位和行业气候让特?#20272;?#27773;车更多观察£¿</STRONG></P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡进军中国£¬产品定位是关键因素¡£或者更退一步来讲£¬特?#20272;?#27773;车在中国是否准备好和一些超级豪华车竞争了?#31354;?#28857;估计Musk?#32422;?#24515;里也没有底气¡£在产品定位上£¬在美国特?#20272;?#27773;车Model S售价基本版£¬两挡分别售价为6.24万美元和7.24万美元£¬Model S Performance版的售价8.74万美元¡£折合人民币这个价位不算高£¬但是对?#35748;?#32654;国2013 Audi A6的售价4.17万美元和7.23万美元之间£¬如果采用同样的战略£¬说明特?#20272;?#27773;车在中国的定位事实上要高于奥迪A6£¬这意味着特?#20272;?#35201;攻占一个正在被德国三家豪华车车企奥迪¡¢宝马和奔驰把?#20540;那?#22312;消费群体£¬这些人选择的时候£¬能否尝新动辄花费巨额?#24335;?#36141;买特?#20272;­£?/P> <P style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; LINE-HEIGHT: 24px; TEXT-INDENT: 0px; MARGIN: 32px 0px 0px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; COLOR: rgb(0,32,19); BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px">¡¡¡¡行业气候上面来讲£¬大家都发现了最近媒体报道汽车?#21271;?#21033;¡±¡¢¡±豪华?#24403;?#21033;¡±等因素£¬此外£¬在当前的?#38382;?#19979;£¬众多的不利因素?#19981;?#22686;加£¬特别是有可能的豪华车征收高额的奢侈税£¬如果按照上述的定价分析£¬特?#20272;?#27773;车很有可能在这些被征收奢侈税的车企名单中£¬原本依靠补贴的新能源汽车£¬面对这样的境况£¬估计会思索是否进入这个市场£¬至少当下的环?#25764;?#22260;£¬对于豪华车市场来讲£¬需要一个低调的蛰伏期¡££¨作者为北美华人汽车工程师协会常务理事£©</P></DIV><BR style="TEXT-ALIGN: left; WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 12px/48px Verdana, Geneva; WHITE-SPACE: normal; LETTER-SPACING: normal; COLOR: rgb(0,0,0); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"></td> </tr> <tr align="right"> <td colspan="2"><p align="left"> </p> <p align="left"><span style="font-size: 14px"><span style="font-weight: bold">¡¾声明¡¿</span><br> <br>   本网站发表的文章包括原创信息¡¢转载信息和会员投稿£¬如您认为上述内容涉?#26696;?#20154;¡¢企业隐私或涉及著作权£¬要求修改<br><br> 或?#22659;?#30340;£¬请发邮件至£º 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